The CRM-less CRM for founders

You're losing deals because you forgot to follow up.

Nudge lives in your Gmail sidebar. Drop a quick note, set a follow-up date, and we'll remind you before the deal goes cold. No CRM to manage. No fields to fill. Just a nudge when you need it.

Pre-signups get launch pricing. No spam.

Free to start

Paid plans at launch

< 60s

Setup time

Your data

In your own Google Sheet

Sound familiar?

I've tried every CRM. They all make me feel like I'm doing it wrong.

founder

I went back to a spreadsheet. It's simple, but it never follows up with me.

consultant

I have proposals out there that I genuinely forgot about.

freelancer

I lost a $8,000 deal because I waited too long to follow up.

founder

If any of that hit close to home, you're not alone.

Why I'm building this

I'm Andy. I've started multiple companies and the one thing that never changes is this: I love meeting new customers, but I'm terrible at following up with them.

I've tried the CRMs. All of them. They make me feel like I'm managing software instead of managing relationships. So I always end up back in a spreadsheet. It's simple. It stays out of my way. But it doesn't remind me to follow up, and that's where deals die.

Nudge is the tool I wanted to exist. A Sheet-backed sidebar that sits in Gmail, holds my notes, and gives me a tap on the shoulder before something goes cold. No pipeline stages. No dashboards. Just the follow-up.

I'm building it for myself. If it sounds like something you'd use too, sign up and help shape what it becomes.

Three steps. That's it.

1

Install the Chrome extension

Adds a sidebar to Gmail. 30 seconds. No setup wizard, no required fields.

2

Drop a note

Type or speak one line about a contact. "Sent proposal. $4,500. Waiting." That's enough.

3

Get nudged

We remind you when a contact goes cold or a proposal goes unanswered. You decide what to do next.

That's the whole thing. No learning curve.

Simple pricing. No surprises.

Nudge starts free. Paid features unlock when we launch. Pre-signups get the best price.

The Notebook

Free

Free forever

  • Up to 10 active contacts
  • One-line notes or voice-to-text
  • Follow-up reminders (browser notifications)
  • Your data lives in your Google Sheet
  • Works in Gmail sidebar

The Closer

Coming at launch

$49/year

Pre-signups get launch pricing

  • Everything in Free, plus:
  • Unlimited contacts
  • Proposal tracker — log amount, date sent, status
  • Auto reminders: Day 3, Day 7, Day 14
  • Email nudges (not just browser)
  • Weekly summary: "You have $11,200 in open proposals"
  • One-tap note templates

Your data. Always.

Nudge stores your contacts in your own Google Sheet — not our database. You own it. You can read it, edit it, export it, delete it. We just make it smart.

Google OAuth

No password stored

Google Sheets

You own the data

Delete anytime

No lock-in

Built for one person doing their own sales.

Founders doing their own BD

Consultants managing client relationships

Freelancers who send proposals and wait

Anyone who's lost a deal because they forgot

Not for teams

Not for enterprise

Not for people who enjoy CRM configuration

Ready to stop losing deals because you forgot to follow up?

Sign up for founding access. We'll let you know the moment it's ready.

30-day money back. No spam. Unsubscribe anytime.